about: A bit about us

You are here: Home \ about

Counterpoint Market Intelligence Limited was formed by George Burton and Richard Apps in 2004 to offer original, independent and rigorous research into aerospace & defence markets. Between them, George and Richard have 49 years of experience in senior positions in aerostructures, engine components, and aerospace equipment.

The Counterpoint Team
George Burton
George Burton
Director and co-founder
George Burton was the Director of Strategic Planning and Business Development for GKN Aerospace, and prior to that for Westland Aerospace, in a career there spanning over 20 years. Formerly a Research Partner for a City of London stock-broking firm, he has a degree from Oxford University in Philosophy, Politics and Economics
Richard Apps
Richard Apps
Director and co-founder
At GKN Aerospace, Richard Apps worked on strategic planning, business development and the evaluation of acquisitions. He also managed GKN’s industrial offset commitments in Kuwait and prior to that he was the Group Strategic Planning Manager for Westland Group. He managed R&D projects at BICC (now Balfour Beatty) and was a Production Controller at Marconi Avionics (now part of BAE Systems). He has a degree from Cambridge University in Engineering and an MBA from Manchester Business School.
Joanne Zhang
Joanne Zhang
Consultant
Joanne joins us from the University of Bristol where she has just completed her PhD degree in Aerospace Composites. During her 4-years research experience Joanne developed a patentable composite manufacturing technique which can be used to produce a multifunctional aerospace composite by introducing graphene and/or carbon nanotubes, outcome of which has generated a lot of industrial interest. Joanne also carried out a project for a tier-1 supplier researching next generation composites technology and has a MEng degree in Aerospace Engineering.
Ben Bettell
Ben Bettell
Project Director Aircraft Interiors
Ben Bettell has worked in the aircraft industry in senior positions for 35 years, including being Group Business Development Director for Premium Aircraft Interiors Group responsible for worldwide marketing and product development. Ben has been engaged in almost all aspects of interiors, including the manufacture and sales of crew seats, galleys and inserts, lavatories, water and waste, stow bins, and monuments. He has been involved in all classes of seating design, development and certification. Since retirement from PAIG in 2010, Ben has worked for clients around the world on: design and development of new interiors; market research; and M&A.

Associates

To increase our capacity and bring in additional specialist expertise, Counterpoint has an diverse team of associates who work with us regularly on projects. We also have an extensive worldwide network of experts and can bring in other expertise as required.

Our Customers

Counterpoint has an international business, with over 80% of sales coming from outside the UK. Sales of research reports are complemented by our consultancy work. Two thirds of sales are to the aerospace & defence industry – aircraft and engine prime contractors and first and second tier suppliers. Other clients are private equity funds, investment banks and government organisations.

Applications for our research
  • An authoritative independent input to strategic planning

  • Due Diligence for M&A transactions
  • Identification of potential customers and suppliers
  • Identification and assessment of competitors
  • Potential for new products and technologies