about: A bit about us

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Company Background

Counterpoint Market Intelligence Limited was formed by George Burton and Richard Apps in 2004 to offer original, independent and rigorous research into aerospace & defence markets. Between them, Richard and George have 50 years of experience in senior positions in aerostructures, engine components, and aerospace equipment.

Applications for our research
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Market analysis

An authoritative independent view

Market size, growth, segmentation and dynamics

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Strategic planning

Evaluation of strategic position and development options

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M&A transactions

Market and strategy due diligence

Acquisition search

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Identification of potnetial customers and suppliers

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Identification and assessment of competitors

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Potential for new technologies and products

Our market model
Counterpoint has always undertaken extensive quantitative analysis in support of both its standard reports and client work. Since 2017, we have been developing a new database and market model.
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    Current OE market and aftermarket size by component

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    10-years OE market and aftermarket growth by component

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    10-years market growth by platform (aircraft)

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    Market size by platform(aircraft)

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    Suppliers’ market share

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    Market size by material (for aerostructure and engine components)

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    Market share by manufacture methods

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    Market size by region

The robustness of our model comes from
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    Its architechture that reflects the structure of the supply chain accurately

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    A flexible aftermarket model that reflects various repair/maintenance cycles by components

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    Accurate aircraft delivery data from the Boeing, Airbus databases, as well as data from the FAA and EASA, and a proprietary fleet database

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    A two-way approach that helps verifying data output from the ‘bottom-up’ model which is built on value per shipset and A/C delivery, and the ‘top-down’ model which bases on deep dive of suppliers’ financial information.

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    We research the key characteristics attributed to aircraft, engines, aircraft systems, and individual components

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    Data research is assembled and verified from a blend of our industry experience and contacts, subscription services, and the public domain

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    From firm data points we use parametric model to estimate data points for other aircraft types and variants.

Our customers
Counterpoint has an international business, with over 80% of sales coming from outside the UK. Sales of research reports are complemented by our consultancy work. Two thirds of sales are to the aerospace & defence industry – aircraft and engine prime contractors and first and second tier suppliers. Other clients are private equity funds, investment banks and government organisations.